The Challenge
The British multinational group Marks & Spencer has a large network of retail stores in Greece, which are visited by hundreds of consumers every day to buy quality clothing, household goods and food supplies.
With a desire to provide optimal customer service and a firm commitment to innovation, Marks & Spencer wanted to modernize its fleet of terminals in order to upgrade customer experience by increasing the speed of transactions, enhancing security and providing consistent connectivity to the cash registers of its stores.
In addition, the upgrade of the terminals had to be done in a short period of time, without interrupting the operation of the stores, while their design had to showcase innovation and modern design.
The Solution
Working with Cardlink’s experienced team of consultants, Marks & Spencer has chosen to upgrade its fleet of terminals with the new Android A80 4G POS terminal, by PAX Technology.
With its ergonomic design and modern aesthetic, the wired A80 serves as a desk POS for checkout transactions. Equipped with the latest Android software, this terminal supports all payment methods and delivers high transaction speeds and unmatched security, thanks to its powerful 4-core Cortex-A53 processor.
At the same time, it provides stable connectivity by enabling internet access either by Ethernet and Wifi or by SIM card (connected directly to the 4G network), ensuring optimal customer service at the checkout. In addition, the A80 Android POS has a built-in camera for reading linear barcodes and QR codes and a high-speed thermal printer for fast receipt issuance.
Along with the Android A80 4G POS, Cardlink has equipped Marks & Spencer stores with cash registers and PINpads, the handy peripheral device that connects to the POS and is placed on the customer’s side so they can swipe their card and securely enter their PIN. This makes it easier for checkout staff and provides better service, security and speed experience when consumers make transactions.
The Implementation
The replacement of older technology terminals with the modern Android A80 4G POS by PAX Technology and PINpad was completed within a three-month period. The installation of the new equipment at the company’s 28 outlets across the country was carried out gradually and smoothly, without affecting the optimal operation of the stores’ cash registers. Thanks to the intuitive UI of the POS, no special training was required, and employees were able to use the new terminals in customer service from the very first moment.
The Benefits
Customer experience is enhanced:
- Improved service speed at the checkout :Service without delays regardless of connectivity conditions
- Innovation profile: Upgrade the company’s innovation profile
- Secure transactions: Transactions are carried out with complete security
